SRI’s Footwear, Apparel and Accessories division is focused on distributing high quality, branded Sports 8 Fashion brands in the Middle East. All products in this division are branded and well established in the international markets. SRI pitches for distribution rights for the brands that have strong end user appeal and that fit within our distribution profile. SRI strategically positions their brands in key account in countries suitable for the brands to develop and market the products with a long term view of brand building. SRI’S product range is available in over 250 stores across the region.

In 1998 three friends decided to go on holiday to Dubai at the newly opened and world famous Jumeirah Beach Hotel. They were so fascinated by Dubai that they all wanted to have some connection with it and in the same year one of the friends managed to get himself transferred from the bank he was working for In London, to their new, snazzy branch in Dubai.

In 1999 the other two, Ranjeev and Sachen decided to open a sourcing office in Dubai to supply a variety of products into Africa where they were based. With no real business plan but a strong gut feeling, Source Rite Inter-national was born in April 2000 and Ranjeev moved to Dubai from Kenya to run the business. After 4 years of sourcing a wide range of products (SportsApparel, Swimwear, Footwear, Toys, Motor Vehicle Accessories and Industrial Raw Materials) a new partner joined the team, at this was Carl.

Carl was experienced in the Sports Apparel and Footwear business in the region and his goal was to become a self-employed entrepreneur before the age of 30. Carl and Ranjeev interacted regularly as Carl supplied Reebok products to Source Rite for the African markets. After a few interactions, Carl and Ranjeev spent a day in the Nairobi National Park with the aim of capturing as many wild animals as possible on camera. Soon after entering the gates of the park the conversation turned to business and instead of spotting any animals, they left the park and went to the closest watering hole to celebrate their agreement on becoming business part-ners.

Ranjeev moved back to Kenya to expand on his business investments while Carl embarked on sourcing products that we could supply to sports retailers. It was a tough challenge as all established brands were well repre-sented in the region but he managed to secure a swimwear and accessory brand from Italy to compete with other commercial swim wear brands. The breakthrough came when he signed Von Dutch footwear, Carl secured this exciting brand for distribution in the Middle East and that was the beginning of our journey.

Today Source Rite represents a variety of brands in footwear, apparel and accessories for the Middle East, Pakistan, Sri Lanka and the Indian Ocean Islands. From our humble beginning in 2000 where Ranjeev operated with only a messenger by his side, Carl now manages a strong, experienced team in our fully owned showroom and distribution center spanning 22,000 sq ft in the Jebel Ali Free Zone. This is our story, and we hope you will join us in this journey as you navigate through our website to discover our exciting, comfortable and on-trend product range…
Discover Our Iconic Brands

Discover Our Iconic Brands

SRI is focused on distributing high quality, renowned Sports and Fashion brands across the Middle East. Our newest launch is HOKA, known for its cushioned running shoes with minimal weight for top fitness, trail, hiking, and road running. It’s Time to fly™️. We have also ventured into Retail with our mono branded FitFlop stores at The Dubai Mall, Jimi Mall and more. Along with Kickz, our multi brand concept at the Dubai Outlet Mall, Al Wahda mall.