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Couch to 5k runners. Sprinters. Hill runners. Road runners. Ultra marathon runners. Part time runners. Professional runners. Wherever and however you run, whether you’re heading for the hills and fell running in the Lake District or making strides on the street in preparation for the London marathon, HOKA have a running shoe built for ultimate performance. On the track, across tricky terrains and on the treadmill (and everywhere in between), HOKA running shoes are designed to work with your natural running gait cycle for soft landing, fast push off and ultra-cushioned ultimate comfort – taking you the distance.


Marshmallow Softness


  • Premium shock absorption
  • Superior comfort
  • Performance on runs of all distances


The Wheels To Move You Forward


  • Supports runners’ natural gait
  • A smooth roll from impact to toe-off
  • Designed to increase running efficiency


The Wheels To Move You Forward


  • Supports runners’ natural gait
  • A smooth roll from impact to toe-off
  • Designed to increase running efficiency


The Bucket Seat


  • Integrated stability within the shoe
  • Adaptable to a wide range of feet and running styles
  • A comfortable alternative to traditional post support


FLY HUMAN FLY is a universal message that transcends culture, place, and time. A gateway to joy, optimism, and possibility. It reflects our growth as a company and our belief in the power of humanity to enact change, especially through movement. Movement helps you feel connected to your body, your world, and your community – plus, it just feels good. Let’s get more people to the starting line – whatever that may mean to them. And let’s move until the world can’t keep up. What’s your starting line?

CARBON X 3 – The Rundown

Delivering an even more propulsive ride than its predecessor through an energized new foam midsole, the new Carbon X 3 launches off the line with a brand new upper. Reworked with a premium performance knit for improved fit, this endurance racer is engineered with the same responsive, carbon fiber plate and aggressive Meta-Rocker. A formidable competitor, this performance shoe is finished with bold, asymmetrical coloring for a statement-making finish.

Why you’ll love it:

Same propulsive speed, more secure fit

Breathable engineered knit​

Integrated knit tongue​

Silicone gloss print logo​

Extended heel pull​

CMEVA Midsole with PROFLY™ construction​

Carbon fibre plate​

Molded EVA sockliner ​

Early stage Meta-Rocker​

Rubberised EVA​


For the optimal running experience, we recommend this product is worn with sock

Discover Our Iconic Brands

SRI is focused on distributing high quality, renowned Sports and Fashion brands across the Middle East. Our newest launch is HOKA, known for its cushioned running shoes with minimal weight for top fitness, trail, hiking, and road running. It’s Time to fly™️. We have also ventured into Retail with our mono branded FitFlop stores at The Dubai Mall, Jimi Mall and more. Along with Kickz, our multi brand concept at the Dubai Outlet Mall, Al Wahda mall.

Source Rite International