We were born different. Unlike other brands in our category, we’re a smart engineering company that happens to make footwear. Through biomechanical engineering and ergonomic design, we help people achieve more and feel better with contemporary everyday footwear that helps maximise your energy as you move.


Founded in 2007 by entrepreneur Marcia Kilgore, we’ve been set apart from the pack from the get-go. Harnessing our unique scientific approach (fusing world-class biomechanics and advanced technology with bold, directional design) led to our first product – the WalkStar 1 sandal – to quickly become a global phenomenon.


And it’s this unique, smart ethos – blending science and shoe-making smarts – that has led to the fastpaced, celebrated brand we are today, with more than 65 million pairs sold across the globe.
You can find us in 73 countries with a total of over 5,000 stores and stocked by more than 2,000 retailers and 31 distributors. Our 145 FitFlop concept stores span the UK, US, Europe, the Middle East, India, and the APAC region. As well as our growing head office in the UK, we have new showrooms in London and New York.


Our community of wearers span motivations and generations, men and women who live intentionally – always looking for ways to help optimise their everyday.



Our shoes are rigorously tested at the Human Performance Lab in Calgary, the world’s leading Biomechanics research centre. Here we study how our shoes affect muscle activity and opti-mise pressure diffusion and body alignment.


By creating technologies that diffuse under foot pressure and complement our natural body movements, there’s no need to compromise on style for all-day comfort. Being comfortable, is finally in fashion.


FitFlop has created the world’s most comfortable running/exercise shoe.


Biomechanically optimized for endurance running, eg suitable for 10K (but also for sports/gym or just upping everyday activity). Ultra light. High performance. Crafted in a soft stretchy mesh, engineered for high breathability at the vamp/toe and extra support at the sides/arch.

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We represent premium sports and lifestyle brands that are well established in the international market across the Middle East, Sri Lanka and the Indian Ocean Islands.

Source Rite International