fitflop
We were born different. Unlike other brands in our category, we’re a smart engineering company that happens to make footwear. Through biomechanical engineering and ergonomic design, we help people achieve more and feel better with contemporary everyday footwear that helps maximise your energy as you move.
Founded in 2007 by entrepreneur Marcia Kilgore, we’ve been set apart from the pack from the get-go. Harnessing our unique scientific approach (fusing world-class biomechanics and advanced technology with bold, directional design) led to our first product – the WalkStar 1 sandal – to quickly become a global phenomenon.
And it’s this unique, smart ethos – blending science and shoe-making smarts – that has led to the fastpaced, celebrated brand we are today, with more than 65 million pairs sold across the globe.
You can find us in 73 countries with a total of over 5,000 stores and stocked by more than 2,000 retailers and 31 distributors. Our 145 FitFlop concept stores span the UK, US, Europe, the Middle East, India, and the APAC region. As well as our growing head office in the UK, we have new showrooms in London and New York.
Our community of wearers span motivations and generations, men and women who live intentionally – always looking for ways to help optimise their everyday.
FITFLOP COMFORT TECHNOLOGY
Our shoes are rigorously tested at the Human Performance Lab in Calgary, the world’s leading Biomechanics research centre. Here we study how our shoes affect muscle activity and opti-mise pressure diffusion and body alignment.
By creating technologies that diffuse under foot pressure and complement our natural body movements, there’s no need to compromise on style for all-day comfort. Being comfortable, is finally in fashion.
Elevate your workday wardrobe with the perfect blend of style and comfort. Our sleek, polished workwear collection is designed to take you from boardroom meetings to post-work plans with effortless ease.
FitFlop’s comfort technology is crafted to support your body’s natural movement, reducing the energy you exert with every step. Our bio-engineered footwear gives you back that energy, keeping you refreshed and ready for work and post-work plans alike—all while helping you achieve a better work-life balance.
Get ready for work with our workwear collection that include the F-Luma loafers and the iconic Delicato ballerinas, both styles that pair effortlessly with your everyday work fits and enhance your 9-5 with what we’re best known for – unmatched comfort.
The loafers feature our signature triple-density MicrowobbleboardTM midsoles for contoured support, while the ballerinas have our ultra- cushioned, flexible DynamicushTM soles.
Squeezing in work outs amid a super tight schedule can be challenging, and our Vitamin FFX trainers help you hit all those fitness goals and keep your body healthy
Engineered specifically for exercise with a super breathable, stretch-knit upper and our Neodynamic sole ensuring superb arch-support and pressure diffusion, slipping into these trainers make checking off your workout sessions so much easier.
After a tiring day at work and working out, wind-down with our ergonomically designed RelieFF Recovery sandals, crafted entirely in soft light flexible EVA foam for top-to-bottom supercomfort, atop our cloud-like Microwobbleboard midsoles underfoot.
Relieve your feet of all the day’s stress with these super-cushioned recovery sandals, so tired feet don’t work harder than they have to
Days off the clock are necessary for a good work-life balance, whether it’s down-time with family, friends and self-love days our vast collection of elegant and laid-back styles match the mood and complement your outfit.
Endowed with various forms of our comfort technology – Microwobbleboard, iQushion, Dynamicush and Anatomicush - we ensure your feet always feel great and look amazing.
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the Giveaway @fitflopmiddleeast for a chance to win
each of the above 4 styles
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Discover Our Iconic Brands
We represent premium sports and lifestyle brands that are well established in the international market across the Middle East, Sri Lanka and the Indian Ocean Islands.
