Are for active, multi-tasking women and men who don’t want to compromise on style for comfort.


IN 2007
Marcia Kilgore, serial entrepreneur and award-winning businesswoman, founded FitFlop, bringing her first biomechanically engineered sandals to thousands of comfort seeking women around the world.


FitFlop continues to broaden its range of sandals, sneakers, loafers, and skates, all of which are made for living in. There are many walks of life, and wherever yours takes you, we are there to support you from the ground up.


is to create shoes that people can live in, not just because they look good, but because they feel good and are good for you too.



Our shoes are rigorously tested at the Human Performance Lab in Calgary, the world’s leading Biomechanics research centre. Here we study how our shoes affect muscle activity and opti-mise pressure diffusion and body alignment.


By creating technologies that diffuse under foot pressure and complement our natural body movements, there’s no need to compromise on style for all-day comfort. Being comfortable, is finally in fashion.

Little hugs for your feet


Modern, minimal, majorly light and comfy – these addictive little slippers were made for lounging in style. Here in cozy felt with fluffy faux-fur pom poms, this version features single-piece, softly padded, foot-hugging uppers, a soft microfiber lining, and our ultra-sleek, featherlight, ergonomically shaped iQushion™️ midsoles. With rubber outsoles so you can pop outside (though wearing these pom-pom slippers you may never want to leave the house).


The Chrissie Pom Pom slippers are now in stores, be prepared to get in quick, as we reckon these wear-all day ballerinas will walk out the door.

Discover Our Iconic Brands

SRI is focused on distributing high quality, renowned Sports and Fashion brands across the Middle East. Our newest launch is HOKA, known for its cushioned running shoes with minimal weight for top fitness, trail, hiking, and road running. It’s Time to fly™️. We have also ventured into Retail with our mono branded FitFlop stores at The Dubai Mall, Jimi Mall and more. Along with Kickz, our multi brand concept at the Dubai Outlet Mall, Al Wahda mall.

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