Revolutionizing an industry is no easy feat.

Once upon a time, there were dress shoes, and there were sneakers. And that was it. But that’s not how life works. What about everything in between? Drawing on generations of shoemaking experience, we were able to merge the comfort of athletic shoes with the smart, sophisticated look of dress and casual styles. With over 50 years of serving customers in more than 60 countries, we like to think our efforts have paid off. Through it all, we still love what we do. We’re still working to refine and perfect our craft, because we’re committed to building the best possible shoes for our customers.

Changing the Game

The introduction of our Total Motion technology into both our men’s and women’s collections proves to be another industry-leading advancement, with increased cushioning, improved flexibility and stability, and an innovative lightweight construction.

We put ourselves in your shoes before putting you in ours

We’re often told to “think on our feet,” but rarely “about them.” At Rockport, we do both. We scrutinize every line and nuance of our shoes, from first sketch to final product. We’re dedicated to more than mere aesthetics, and our commitment goes far beyond our drive to innovate. We spend countless hours poring over every detail, because ultimately, it’s not about us, or the shoes. It’s about you. Over the years, we’ve walked side by side with the people who wear our shoes, getting to know them, their hopes, dreams, and needs, inside and out.

Discover Our Iconic Brands

SRI is focused on distributing high quality, renowned Sports and Fashion brands across the Middle East. Our newest launch is HOKA, known for its cushioned running shoes with minimal weight for top fitness, trail, hiking, and road running. It’s Time to fly™️. We have also ventured into Retail with our mono branded FitFlop stores at The Dubai Mall, Jimi Mall and more. Along with Kickz, our multi brand concept at the Dubai Outlet Mall, Al Wahda mall.

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