An innovative Take on a Timeless Classic

Building on the success of the clogs, mules, trainers, boots and sandals styles of FitFlop’s previous Microwobbleboard™ offerings, the F-Luma Loafer takes the original, world-class sole technology the shoe brand is beloved for and gives it a classy and chic expression.

FitFlop’s most discreetly techy shoe to date, the F-Luma Chunky-Snaffle Box-Leather Demi-Wedge Loafer gets its sleek edge from high-quality, muted-grain, box calfskin leather that provides a luxe finish to the upper. Alongside a gold horsebit snaffle clip hardware across the front and a cut-out heel silhouette that both add a high-end modish touch, the loafer embodies the brand’s vision to provide comfort without forgoing style.

Hidden within the mid-sole of the chunky platform wedge is the brand’s famed – and addictively – comfy triple-density Microwobbleboard™ technology. Featuring biochemically engineered soles that to contour to the foot’s arc, absorb impact and reduce muscle exertion and pressure, it’s a style that lends long-lasting comfort on your commute, workday and whatever social plans you have after, all while feeling like you’re walking on clouds.

The timeless and minimalist leather take on a classic shoe means it can add a cosmopolitan stroke under light-wash straight cut jeans, while the edgier raised soles can add a more youthful vibe to a tailored suit. Or play around with some preppy aesthetics that embody its city girl energy.

This shoe was made for it all.

We were born different. Unlike other brands in our category, we’re a smart engineering company that happens to make footwear. Through biomechanical engineering and ergonomic design, we help people achieve more and feel better with contemporary every-day footwear that helps maximise your energy as you move.

Founded in 2007 by entrepreneur Marcia Kilgore, we’ve been set apart from the pack from the get-go. Harnessing our unique scientific approach (fusing world-class biomechanics and advanced technology with bold, directional design) led to our first product – the WalkStar 1 sandal – quickly becoming a global phenomenon.

And it’s this unique, smart ethos – blending science and shoe-making smarts – that has created the fast-paced, celebrated brand we are today, with more than 65 million pairs sold across the globe.

You can find us in 73 countries with a total of over 5,000 stores and stocked by more than 2,000 retailers and 31 distributors. Our 145 FitFlop concept stores are located in the UK, US, Europe, the Middle East, India, and the APAC region. As well as our growing head office in the UK, we have new showrooms in London and New York.

Our community of wearers spans motivations and generations, women and men who live intentionally – always looking for ways to help optimise their every-day.

Contact

For more information and high-res imagery, please contact jordan.wake@fitflop.com