OUR FOUNDERS STORY
In 1984, two entrepreneurial brothers from South America named Fernando and Santiago Aguerre founded REEF out of a love for the beach and surfing. Their idea was to create high-quality, super-comfortable products that fit the lifestyle they loved. Fernando and Santi walked everywhere, so they created sandals that could take them to the beach, into town, and wherever they wanted to go – in comfort. The brothers redefined, redesigned and reengineered every component of the sandals. That attention to detail and an uncompromising standard of quality made Reef the most comfortable sandals anybody had ever worn. The innovations that started in 1984 have evolved into the Reef sandals we love today, becoming a symbol of a free, comfortable and happy lifestyle.
SUSTAINABLE STYLES USE SUSTAINABLE MATERIALS
Sustainability has been part of the REEF DNA since the beginning. REEF founders, Santiago and Fernando Aguerre are surfers and beach lovers, and they did their best to create products with the least impact as possible. Today, over 37 years later, we continue these ideologies with even more emphasis because they are just as relevant now as they were then.
In 2007, REEF’s mission was to incorporate renewable, recycled and/or organic materials whenever possible. This was also the time that REEF planted our flag to become 100% PVC Free, something that we can still claim to this day.
100% recycled polyester derived from post-consumer plastic bottles and certified by the global recycling standard.
A percentage of recycled content is in our EVA and rubber compounds. In addition we added a bio-based EVA derived from renewable sugar cane sourced in Brazil to our midsoles.
RESPONSIBLY SOURCED LEATHERS
100% of our leathers and suedes are from tanneries with gold or silver ratings with a majority being ISA lite (low impact to the environment) leathers.
100% cotton, 100% natural jute, genuine cork materials, new 100% wood logo and a unique material mix of PU and natural paper.
When it’s driven by emotion and connected to the fun, freedom and spirit of
the beach, REEF is something you feel.
WE RESPECT & PROTECT OUR BEACHES
From beach clean-ups to environmental legislation, we’re focused on eliminating pollutants at the source. In 2018, we established the REEF x Surfrider Better Beach Alliance to create and action on plastic pollution initiatives that keep beaches clean and healthy. Being a part of the Better Beach Alliance means protecting beaches around the world, starting with our own backyard- we’re proud to host our local Surfrider chapter’s community water testing lab at Reef’s San Diego HQ.
Discover Our Iconic Brands
We represent premium sports and lifestyle brands that are well established in the international market across the Middle East, Sri Lanka and the Indian Ocean Islands.